I build brands. The strategy behind them, the story around them, and the creative that makes them stick.
Currently Sr. Manager of Creative at veic.org.
Hey đŸ‘‹ I’m Sam.
MY APPROACH
Research-based.
Consumer insights illuminate the paths our audiences tread. As a creative leader, it’s my responsibility to translate consumer insight data into dynamic narratives, visuals and experiences that craft enduring and meaningful bonds with the audience.
Human-centered.
I believe everyone deserves a seat at the table when a project enters the brainstorm-phase; the Jr. Graphic Designer and the primary project stakeholder all play a vital role in this stage of the creative process. I strive to foster an inclusive and empowering work environment for my team. Prioritizing equity, humanity, and collaboration into all phases of the creative process produces dynamic, impactful solutions.
Results-oriented.
The only constant is change. I encourage my team to embrace the feedback-loop, iterating, refining and adapting the work to ensure the final products communicate effectively and drive desired behavioral change.
RECENT EMPLOYERS + CLIENTS
